Qualifications
Minimum 1 year of experience in Digital Marketing, Performance Marketing, Ads Operations, or related fields.
Familiar with advertising platforms such as Meta Ads and/or Google Ads.
Experience managing Marketplace Ads (Shopee Ads, Tokopedia Ads, TikTok Shop Ads, or similar platforms) will be a strong advantage.
Basic understanding of campaign setup, audience targeting, budgeting, and campaign performance metrics.
Comfortable working with data and reports using Microsoft Excel or Google Sheets.
Strong attention to detail and willingness to learn.
Good communication and collaboration skills.
Analytical mindset with the ability to identify insights from campaign performance.
Open to feedback, coaching, and continuous improvement.
Responsibilities
Plan, set up, and manage advertising campaigns across Marketplace Ads, Meta Ads, and other digital advertising platforms.
Monitor campaign performance and ensure advertising budgets are allocated effectively.
Optimize campaign targeting, placements, creatives, and bidding strategies to improve results.
Conduct market, audience, and competitor research to support campaign initiatives.
Collaborate with Creative and Marketing teams to develop advertising assets and messaging.
Perform A/B testing to improve campaign performance and conversion rates.
Analyze key metrics such as CTR, CPC, CPM, Conversion Rate, and ROAS, and prepare regular performance reports.
Provide insights and recommendations to improve advertising performance across digital channels.
[Disclaimer: The salary stated in this job posting is for placeholder purposes only and does not reflect the actual compensation. Detailed salary information will be shared during the interview process.]
