We are hiring a Copywriter (Performance Ads) to write clear, scroll-stopping, conversion-focused copy for ecommerce ad creatives. This role is responsible for turning creative angles and briefs into strong hooks, persuasive ad scripts, concise body copy, and compelling CTAs across multiple ad formats. The ideal candidate understands that ad copy is not only about sounding clever; it must capture attention quickly, communicate a product’s value clearly, reduce objections, and guide the viewer toward action. You will work closely with the Creative Strategist, designers, editors, and production team to transform approved ad angles into copy that is platform-native, brand-aligned, and built for testing.
This role is especially suited to candidates who enjoy writing for Meta, TikTok, YouTube, ecommerce products, UGC scripts, AI UGC concepts, animated ads, and static creative. Strong candidates are concise writers, fast revisers, and thoughtful collaborators who can adapt their tone to different brands and audiences.
Key Responsibilities
Own the direct-response copywriting strategy and execution for each client account, not just follow a brief someone hands you.
Write and refine copy for complex, multi-format campaigns, making your own creative calls on messaging approach.
Be the team's go-to for language consistency and brand voice across every campaign for a client.
Partner with PMs and Video Editors so the messaging strategy lines up with campaign objectives, beyond just writing the text.
Read the performance data (Hold Rate, Thumbstop Rate) and use it to sharpen your writing.
Guide Video Editors and Caption Checkers on how to interpret the brief from a messaging and copy angle.
Handle tricky revisions and step in when a client request is hard to execute, offering smart alternative messaging.
Bring clients fresh ad ideas based on industry best practices and current social media trends.
Requirement
Education: Bachelor's degree. A background in language, literature, journalism, marketing, or communications is a plus.
Experience: 3 to 4 years as a copywriter, with proof of ad copy you've written that clients or brands have used as paid ad assets.
Writing skills: Strong English copywriting for US/UK market ads. Familiar with social media content formats and the style of UGC and digital ads in the US/UK.
Languages: Advanced written English for US/UK audiences, and active Bahasa Indonesia.
Portfolio: We care more about your portfolio than your formal education path.
Mindset: Comfortable with repeated rounds of revisions.
Working Hours: Middle Shift (15.00 - 24.00 WIB)
Must be available to work full-time in-office in Jakarta
Have own device (laptop)
