Digital Ecosystem Activation Manager | Speedwork

1. Digital Ecosystem Strategy – Develop and execute ecosystem activation strategies and roadmaps to drive partner acquisition, engagement, digital adoption, retention, and business growth.

2. Store & Retail Partner Activation – Lead store partner acquisition, onboarding, activation, and retention programs through digital enablement, marketing support, training, and commercial initiatives.

3. Community Engagement & Partnership – Develop strategic partnerships and engagement programs with automotive communities, clubs, and relevant partners to strengthen brand awareness and ecosystem participation.

4. Digital Adoption & Partner Experience – Drive platform adoption and utilization through onboarding, training, partner support, and collaboration with Product and Technology teams to improve user experience.

5. Digital Product & Service Development – Identify market opportunities, develop digital product and service propositions, conduct business assessments, manage pilot projects, and drive commercialization.

6. Performance & Business Optimization – Establish and monitor activation and commercial KPIs, evaluate program effectiveness, track business performance, and identify improvement opportunities.

7. Team Leadership & Governance – Lead and develop the activation team, manage work plans and performance targets, and ensure effective execution, cross-functional collaboration, and operational compliance.

Bachelor’s degree in any relevant discipline; postgraduate degree or professional certification is an advantage.

Minimum 6–8 years of experience in ecosystem development, partner activation, digital adoption, product development, or business development.

Minimum 2–3 years of experience in a managerial or team-leadership role.

Proven experience in managing partner onboarding, engagement, activation, and retention programs.

Experience managing retail stores, dealer networks, distributors, communities, or strategic partners.

Experience in developing digital products, services, or platform-based business initiatives.

Experience in automotive, retail, e-commerce, marketplace, loyalty, or digital-services industries is an advantage.