Responsibilities:

1. Planning, developing, executing and evaluating client's PR initiative
2. Overseeing creation and delivery of press materials by executives
3. Pitching and placing stories at local and national level
4. Developing and maintainging relationship with senior editor level journalist
5. Analyzing market trends and recommending PR strategy for client
6. Planning and coordinating special events and media function for clients
7. Handling events and working with executives to determine budgets & targets
8. Responsible for client's engagement
9. Ensuring the achievement of client's KPI