Job Description:
Assist in planning and executing KOC/KOL campaigns to support brand awareness, user acquisition, and overall marketing objectives.
Research, identify, and evaluate potential KOCs/KOLs based on audience demographics, niche relevance, engagement rates, content quality, and campaign objectives.
Coordinate with creators on campaign briefs, content production, deliverables, timelines, and performance tracking.
Monitor campaign progress and ensure content is delivered on schedule and aligned with brand guidelines.
Assist in planning and managing social media content for platforms such as TikTok, Instagram, and Threads.
Support community engagement initiatives to build relationships with relevant communities, encourage audience interaction, and drive user acquisition and retention.
Track campaign and content performance, compile reports, and provide insights for future improvements.
Requirements:
Final-year student or fresh graduate in Marketing, Communications, Public Relations, Business, or a related field.
Previous experience in influencer marketing, KOC/KOL management, social media, or community building is a strong advantage.
Strong interest in personal finance, financial products, social media trends, and digital marketing.
Creative and familiar with content trends on TikTok, Instagram, and Threads.
Good research, coordination, and organizational skills, with strong attention to detail.
Confident in communicating in English, both verbally and in writing.
Strong interpersonal and communication skills, with the ability to build relationships with creators and communities.
Willing to work in a hybrid arrangement based in BSD.
Salary: Rp2,000,000 per month
