Job Description
1. Campaign Strategy & Planning
Develop comprehensive influencer and earned media campaign strategies aligned with brand objectives, target audience insights, and budget allocations.
Determine suitable KOL/KOC tiering strategies (Mega, Macro, Micro, Nano) to maximize campaign impact and ROI.
2. Talent Scouting & Curation
Identify, evaluate, and select relevant KOLs/KOCs using data-driven analysis, including audience authenticity, engagement rates, and demographic fit.
Build and maintain an extensive database of influencers across various niches (FMCG, Beauty, Lifestyle, etc.).
3. Creative Direction & Briefing
Develop engaging creative briefs that encourage organic, high-performing content while ensuring alignment with brand guidelines.
4. Relationship Management
Build and maintain strong relationships with KOLs, talent managements, and partner agencies.
Negotiate rates, deliverables, contracts, and usage rights, including whitelisting and Spark Ads permissions.
5. Campaign Execution & Collaboration
Manage end-to-end KOL campaign execution, from talent selection, contracting, briefing, content review, scheduling, and publishing.
Collaborate with Account Management, Creative, and Paid Media teams to optimize campaign performance.
6. Reporting & Optimization
Monitor campaign performance metrics such as reach, engagement, and conversion/GMV (where applicable).
Prepare post-campaign reports with insights and recommendations for future campaigns.
Qualifications
Minimum 3 years of proven experience as a KOL Strategist, KOL Specialist, or similar role.
Candidates with an agency background are highly preferred.
Comfortable working in a fast-paced, high-pressure agency environment while managing multiple clients and campaigns simultaneously.
Strong integrity, accountability, and attention to detail, especially in managing budgets, contracts, and deadlines.
Deep understanding of social media algorithms and trends across TikTok, Instagram, and YouTube Shorts.
Proficient in using KOL analytics and audience auditing tools.
Excellent negotiation, communication, and cross-functional collaboration skills.
Bachelor's degree in any major.
