Qualification
A bachelor’s degree in marketing, business or communications or Related Field
At least Minimal 3 year’s relevant experience.
Strong knowledge of creating and evaluating social media content Meta and Google Ads
Familiarity with current trends on social media and Familiarity with Facebook Ads, YouTube Ads and Google Ads.
Knowledge of SEO (keywords) is an advantage.
Familiarity with ERP, SAAS, B2B
Experience with Event
Experience with Ecommerce Specialist
Requirements
Proven experience leading and developing a marketing team
Strong understanding of software market trends in Indonesia, particularly B2B SaaS
Hands-on experience managing digital ads (Meta, Google, TikTok, LinkedIn) and generating qualified leads
Ability to maintain relationships with existing partners while identifying new partnership and collaboration opportunities.
Familiarity with the Indonesian e-commerce and marketplace ecosystem (Shopee, Tokopedia, TikTok Shop, etc.), as our main users are marketplace sellers
Data-driven mindset, able to set and track marketing KPIs such as cost per lead, conversion rate, and ROI
Experience planning content and campaign strategies, including webinars, events, and social media.
Key Responsibilities
As a Marketing Lead, you will be responsible for designing, executing, and optimizing our overall B2B SaaS marketing strategy to drive lead acquisition, user retention, and strategic partnerships.
Team Leadership & Development: Lead, mentor, and grow the marketing team to efficiently achieve the company's business targets.
Digital Performance & Lead Generation: Hands-on management and optimization of digital ad campaigns across platforms (Meta Ads, Google Ads, TikTok Ads, LinkedIn Ads) to generate qualified leads for the Sales team.
Content & Campaign Strategy: Develop integrated marketing campaign strategies, including social media content, webinars, online/offline events, and thought leadership initiatives.
Partnership Management: Maintain strong relationships with existing strategic partners while actively identifying new collaboration opportunities within the e-commerce and retail ecosystem.
Data Analysis & KPI Tracking: Continuously monitor, analyze, and report data-driven marketing performance metrics (e.g., Cost Per Lead, Conversion Rate, Customer Acquisition Cost/CAC, ROI) directly to leadership.
Market Research & Industry Trends: Stay updated on B2B SaaS market trends as well as the evolving dynamics of Indonesia’s e-commerce and marketplace seller ecosystem.
